Rolling Loud App Redesign

What makes an app download worth it? I analyzed this question in my team’s redesign of the musical festival app, Rolling Loud.

My Role: UX / UI Design Researcher, + CAD Design

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Figma + Solidworks

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My Role: UX / UI Design Researcher, + CAD Design - Figma + Solidworks -

March 2025 - June 2025

The Crew

I was an Interaction Design student in a group with 1 Interaction Design and 1 Visual Communication Design student.

WHAT IS ROLLING LOUD?

Rolling Loud is the biggest hip-hop music festival in the world. Although their energy-packed festivals are known to never disappoint, their app seems to lack. The current Rolling Loud app is difficult to navigate, bug-filled, and doesn’t include important information musical festival attendees need.

SARAH TINDELL, TARA GOOD, AND KRISTIN BAUTISTA

KEEPING FORM

Rolling Loud has a bold, high-energy style — loud typography, neon colors, and layered visuals. We wanted to channel the original brand while refining it for mobile without losing its edge.

ADDING FUNCTION

The current Rolling Loud app is difficult to navigate, bug-filled, and doesn’t include important information musical festival attendees need. We wanted the app to be more intuitive, have real-time scheduling, easier navigation, and solve problems for busy festival-attendees.

Old App Spotlight Tabs new again 1.jpg
Old App Spotlight Tabs new 2.jpg
Old App Spotlight Tabs new 3.jpg

our user

Bri is trying to meet her friend Juliette at Rolling Loud. She’s using the festival app to find the nearest bathroom where they agreed to meet. She needs the app to quickly show real-time locations, walking directions, and clear meeting notifications so she can easily navigate the crowded festival and coordinate with Juliette without confusion.

  • BUILDING THE STAGE

    Using Solidworks, i built a 3d render of a conceptual map for rolling loud to use for our prototype.

The Final Project

What are you waiting for? Try it out for yourself.

If I had more time?

.I would collaborate with developers to fully flesh out an animated and accurate 3D map of the festival grounds.

.I would test how intuitive and useful the app would be in a fast-paced and crowded festival environment.

.I would pitch to investors who see the potential in tech integration for events to create seamless, easier experiences.

Take-aways

.A challenging redesign can be the most rewarding

.Familiarity drives better design

.Design with intention, not just effort