Rolling Loud App Redesign
What makes an app download worth it? I analyzed this question in my team’s redesign of the musical festival app, Rolling Loud.
My Role: UX / UI Design Researcher, + CAD Design
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Figma + Solidworks
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My Role: UX / UI Design Researcher, + CAD Design - Figma + Solidworks -
March 2025 - June 2025
The Crew
I was an Interaction Design student in a group with 1 Interaction Design and 1 Visual Communication Design student.
SARAH TINDELL, TARA GOOD, AND KRISTIN BAUTISTAAN UNDERPERFORMANCE
Rolling Loud is the biggest hip-hop music festival in the world. Although their energy-packed festivals are known to never disappoint, their app seems to lack.
The current Rolling Loud app is difficult to navigate, bug-filled, and doesn’t include important information that musical festival attendees need.
PAIN POINTS + THE GOAL
MEET OUR USER, BRi.
bri wants to have a festival experience that is easily navigable and easy to plan for.
THE STORY
Previously having a stressful and disorganized experience at a festival, Bri wants to approach Rolling Loud a little more positively. She decides to bring her friend, Juliette, with her, and this time, they’re using the festival app.
Right after a concert ends, Bri realizes she has to use the bathroom. Using the app, the map locates a bathroom with the shortest wait time, pins the location to notify Juliette, and she books it.
Overwhelmed by the crowd, Juliette loses Bri. Comforted by the app, Juliette sees that the pin is at a bathroom and pulls up the directions to Bri’s pin. With the app’s technology, it calculates the most efficient route to the bathroom based on crowd body heat determined by outdoor sensors. She successfully avoids a dense crowd and quickly gets to the pin. They finally find each other again and feel relieved by how easy their festival experience.
KEEPING FORM
Rolling Loud has a bold, high-energy style — loud typography, neon colors, and layered visuals. We wanted to channel the original brand while refining it for mobile without losing its edge.
The current Rolling Loud app is difficult to navigate, bug-filled, and doesn’t include important information musical festival attendees need. We wanted the app to be more intuitive, have real-time scheduling, easier navigation, and solve problems for busy festival-attendees.
ADDING FUNCTION
BUILDING THE STAGE
I noticed that the current app's 2D map was difficult for concert-goers to navigate, so I decided to leverage my newly acquired Solidworks skills from a class I had taken that quarter. Drawing inspiration from Google Maps, I created a 3D render of the Rolling Loud grounds.
While the map couldn't function exactly like Google Maps, I developed a creative workaround using a stop-motion approach- programming screenshots of the 3D rendering to respond to specific touch interactions in Figma, which allowed users to visualize and experience our concept as a working prototype.
THE PROCESS
I was in charge of designing the onboarding process, the schedule page, the featured artist tab, and creating a 3D rendering of the Rolling Loud grounds.
the product
The Final Project
Try it out for yourself.
If I had more time?
.I would collaborate with developers to fully flesh out an animated and accurate 3D map of the festival grounds.
.I would test how intuitive and useful the app would be in a fast-paced and crowded festival environment.
.I would pitch to investors who see the potential in tech integration for events to create seamless, easier experiences.
Take-aways
.A challenging redesign can be the most rewarding
.Familiarity drives better design
.Design with intention, not just effort